Case Study
Business Ready Subject Matter Expert Services
CBS were engaged as Subject Matter Experts (SME) to assist Queensland Government in reviewing and updating content on the Business Queensland website.
The Business Ready project commenced in November 2020 to help Queensland businesses thrive in a changing environment by accessing a single source of truth for contemporary best practice on a range of essential business topics ensuring the information is accurate and up-to-date.
The criteria for SME’s included subject expertise in their respective technical field and with demonstrated experience working hands-on advising small to medium size enterprises looking to start or grow their business. The criteria also required a high competency in creating original, unique written content in a language suitable for the target audience.
Client
Queensland Government, Department of Employment, Small Business and Training
Services
Business Development | Contemporary, Best-Practice Advice | Technical & Creating Writing Skills | Small Business Specialisation | Digital Literacy | Adult Training
Year
2022
Value
>$100,000
Location
Queensland (All Regions)
Duration
6 Months
Key Deliverables:
- Review and update existing content on business.qld.gov.au website
- Develop new technical content suited to small business owners including checklists, templates and resources for business.qld.gov.au website
- Topics included: Exiting a Business; Sales and Customer Service
- Review and provide feedback on final resources prior to Department uploading onto portal
Achievements:
- Project within timeline and budget
- Departmental feedback provided that our content was some of the most well written, business ready content supplied by the panel of specialists engaged
- Researched and updated existing content to align with current industry best practice, legislation and regulatory requirements
- Reworked and/or developed content for more over 100 pages for business.qld.gov.au website, plus additional checklists, planning templates and resources for:
- Exiting a Business:
- Reasons to leave your business – triage
- Closing your business
- Valuing a business
- Selling a business
- Finding and negotiating with buyers
- Succession planning
- Exiting a Business:
-
- Sales and Customer Service:
- Customer complaints
- Collecting and storing customer information
- Communicate effectively in business
- Different ways to sell products and services
- Preparing a business quote
- Stock control
- Legal and ethical selling
- Sales skills
- Sales management and strategies
- Improving customer service
- Finding new customers
- Sales and Customer Service:
